Ric spent over two years with APiJET creating technology enabling commercial jets to reduce fuel consumption by leveraging technology initially created by NASA.  Prior to that he led some of the largest programs at Disney (MagicBand) and Starbucks (Mobile Order & Pay).  Ric is credited with creating the body of work known as business architecture, which helped open the world to the service-oriented architecture, described in his popular book – Rethink.